ROK Media Store is a PC and web-based application for purchasing media content and games online. The Concept: DVC Chip = iPod. In essence, the iPod is simply a hard drive, managed by iTunes and fed by the iTunes Music Store. ROK Media Store is a PC and web-based application for purchasing media content and games online.

Basically, the user plugs the memory into PC and it shows up like a hard drive. The content is then 'downloaded' onto a SD/MMC card (the content is protected by ROK proprietary DRM). Effectively, the ROK Media Store is iTunes/iVideo (and more…) for mobile devices!

ROK Media Store offers the user self-selection of rich media, the purchase of full length movies, TV programmes, music video's, audio tracks and more… It supports video clips, audio and video podcasts, allowances, gifting, subscriptions, per product purchase, bundle purchases AND provisioning and purchase of ROK TV/RADIO channels and streams.

ROK Media Store is a white-label, own branded, value-added proposition for partners and provides a significant revenue stream. The Media Store is a unique application created by ROK to enable rich content to be loaded to memory cards for play on partner handsets.