London, July 18th 2008: ROK Entertainment Group, (OTCBB: ROKE) the global mobile entertainment company, today announced the launch of its mobile News on Demand (NOD) service with Ufone in Pakistan.

Titled as Ufone’s "Video News Service”, subscribers receive 3 videos per day of 60 seconds each, sent via MMS, containing the latest sports and breaking news at a cost of R 50/. Per month.

To receive the service in Pakistan, subscribers simply text 'news' to the specially-assigned short-code 2478.

Mr. Ali Ikram, Head of VAS at Ufone commented, "At Ufone, our first and only priority is providing our customers with the best mobile services and, with the launch of Video News, we are making sure our customers get all the breaking news on their handsets anytime, anywhere, easily."

“NOD delivers short, sharp news bursts throughout the day to subscribers direct to their mobile phones” said Laurence Alexander, Group CEO of ROK “and, as such, is a very popular support service to live and on-demand streamed mobile TV.”

For more information, please visit

http://www.ufone.com/mobpro_unews.aspx and

http://www.rokent.com/prodNod.html