JONATHAN KENDRICK

Jonathan Kendrick is the Group Chairman and founder of ROK

A highly successful serial entrepreneur, Jonathan began his career with Goodyear Racing before securing, for himself, the European rights for the then unknown brand of Yokohama Tyres. Jonathan developed the Yokohama brand through shrewd sponsorship of the young Ayrton Senna and Eddie Jordan before selling the European division of Yokohama back to the Japanese parent group.

Jonathan then ran Lighter than Air, a highly innovative aerial advertising company, with his brother Michael, which eventually merged into Virgin Airship and Balloon Company with Sir Richard Branson. It was through a client of VABC's - Orange - that Jonathan began to understand the massive future potential of mobile entertainment and, as a result, he formed ROK.

ROK was created, originally, to simplify the logistical problems associated with pre-pay vouchers through the creation of electronic vouchers and ROK's first major customer was BT Cellnet. Jonathan sold the company to a major industry player in 2002 and successfully negotiated to retain the ROK brand.

The new ROK Group, formed in 2002, has subsequently grown to become a world-leader in the development of innovative technologies for mobile video streaming and the development of white-label mobile entertainment services to Network Operators worldwide.