From November
2002, when it was formed, to June 2007, Mr. Kendrick served as Chairman and
founder of ROK Corporation Limited, the predecessor to ROK.
In 1982, Mr.
Kendrick, in conjunction with his brother Michael, founded Lighter Than Air
Limited, the largest airship and balloon company in the world which went on
to become the Virgin Airship & Balloon Company Limited, partly owned by Sir
Richard Branson. It was through helping to launch the Orange brand with an
airship that Mr. Kendrick became aware of the massive potential of mobile
content.
In 1979, Mr. Kendrick secured the European rights for the
then-unknown brand of Yokohama Tyres. Mr. Kendrick developed the Yokohama
brand through shrewd sponsorship of the young Ayrton Senna and Eddie Jordan
before selling the European division of Yokohama back to the Japanese parent
group in 1990. He began his career with Goodyear Racing in 1973.